If there’s one designer who can make his customers feel things, it’s Telfar Clemens. Telfar fans aren’t just shoppers but a community who take pride in flaunting the label’s signature (and always sold-out) “Bushwick Birkin” tote. To carry Telfar is to broadcast your support for a young Liberian-American designer who renounces exclusivity in luxury fashion and makes you feel every bit that bitch. Now, Clemens is bringing his famous “TC” emblem to Ugg.
On Wednesday night, Telfar announced its partnership with the famous cozy brand on Instagram with a short video starring Clemens wearing looks from the upcoming collaboration set to an original track produced by musician Ian Isiah. Items include a beige long-sleeved cable-knit sweater, a sleeveless version with the back cut-out, a sheepskin vest, and a black T-shirt emblazoned with Ugg and Telfar’s logo mashed up together in rhinestones. Clemens accented the looks with his newly release durag.
“If something feels good and doesn’t look right, that’s when I know I’m on to something. When you make clothes at the end of the day, you’re touching people, you’re all over people’s bodies. And if I’m going to touch people, I want them to feel good,” he says in the clip.
Clemens’ love for the California lifestyle brand dates back to 2010 when he sent his own iteration of an Ugg-like boot down the runway. He did it again in 2014.
“I find UGG really sexy—a soft kind of rugged. I have made unofficial, unauthorized UGG boots in two shows already dating back to 2010. So, I’ve always been obsessed a certain kind of ubiquity and when something really unique ends up on everybody. What I want to do is get down to the DNA of UGG and see what genes we have in common. To get down to the core of that feeling,” he said in a statement.
Telfar is the first creative in Ugg’s Feel You lineup and will launch in 2021. Later this month, Ugg will spotlight two additional fashion designers, both based in London.
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