UGG x Molly Goddard Premieres at London Fashion Week


Due to COVID-19, London Fashion Week is almost unrecognizable this year. Still, designers are proving that the show doesn’t stop and some have even surpassed all expectations. Molly Goddard, known for her cheeky take on taffeta princess gowns beloved by Rihanna, Zendaya, and Killing Eve fans alike, delivered a spring-summer collection worthy of a couch-sitting ovation. But our attention went beyond falling in love with her signature ballgowns. Alongside her socially-distanced presentation of voluminous dresses, neon checkerboard knits, and ruffled gingham, she premiered a collaboration we didn’t know we needed: Goddard is teaming up with UGG.

UGG isn’t new to the collab game. The brand most recently announced a buzz-worthy partnership with Telfar. Now its teaming up with Goddard for three new styles that marry the best of both houses while simultaneously speaking to our current cozy needs. Goddard took the Aussie shoe’s sheepskin and whipped them into whimsical, yet throughly modern styles. There’s the classic mini boot decorated with contrast florals, a shaggy slipper, and a platform mule we’re bound to see on all your favorite influencers.

Backstage at Molly Goddard’s intimate spring-summer runway show.

Courtesy

molly goddard ugg

Courtesy of Ugg

Communicating via email, Goddard shared her personal history with the iconic boots, her inspiration for the collection, and what designing in lockdown looked like for her and her team.


What is your first memory of UGG boots?

I desperately wanted a pair of tall black ones when I was a teenager to wear with the velour Juicy Couture that I wanted too.

What elements from your ready to wear collections did you want to bring to this collaboration?

I love shoes to either complement or contrast with collections. This season it was great to work with UGG and with their range of materials and play with texture and colour which is so key to all my collections.

ugg molly goddard

Courtesy of Ugg

ugg molly goddard

Courtesy

With fashion week completely dismantled, what is one thing about a traditional fashion show you won’t miss?

I love all elements of a show. After six months of hard work, for me, it’s the cathartic release me and my team all need – I think shows are the best way of presenting a collection and communicating what you are about each season. The opportunity to work with professionals in all elements at the top of their game, in hair and makeup, production, makers and craftspeople, all working towards putting on a show. It’s exhausting and in some ways frivolous but so much fun.

What has been the most challenging thing about designing during this time?

I didn’t enjoy lockdown, working at home can be pretty uninspiring. I like to be around people, to hear what they have been doing, see what they are wearing and share opinions. I am so happy to be back in the studio, it has its challenges working at a distance and with PPE on but it’s so much better than staring at a screen.

The UGG x Molly Goddard collaboration drops in March 2021. We rounded up equally great styles to tide you over until then.


This content is created and maintained by a third party, and imported onto this page to help users provide their email addresses. You may be able to find more information about this and similar content at piano.io



Source link